Marigold

marigold is a full brand identity built for a fictional all-day neighbourhood restaurant, taken from strategy through to finished design. the project covers what the brand stands for, how it speaks and its typography, alongside a hand-printed botanical ink print logo (using a fresh marigold flower), utilising one of my own meals for a social media post, and a warm, welcoming palette of terracotta, orange, cream and burnt wood. it's a complete system, from collateral and mockups to the app and website design, built to show how a considered identity can carry a hospitality brand from concept to real-world use.