Marigold

Marigold is a full brand identity built for a fictional all-day neighbourhood restaurant, taken from strategy through to finished design. The project covers what the brand stands for, how it speaks and its typography, alongside a hand-drawn botanical ink print logo and a warm, welcoming palette of terracotta, orange, cream and burnt wood. It's a complete system, from collateral and mockups to the app and website design, built to show how a considered identity can carry a hospitality brand from concept to real-world use.